Run Your Social Media Without Lifting a Finger

Last week, I met with my client to learn about and The platform gives you access to an ever-expanding universe of articles, blog posts, and rich media automatically processes more than 250 million social media posts per day, extracting and analyzing over 25 million articles. You type in pertinent keywords and they are added each day for usable content.

Once you have a nice collection set, will instantly syndicate content and expand your reach on the social web and into new channels. tools make it easy to manage and measure the flow of your content everywhere your audience is. publishes your media, your blogs, all your content to your social channels, ensuring your audience sees it instantly.

The Results?

Sure enough, it worked! I’ve been having a difficult time finding content to post on the film, Masque. I’ve been using BuzzSumo (content collecting site), but have been coming up dry the last couple days. On I typed in the keyword, Victorian, and was able to add Twitter, Facebook, YouTube, Google+, and RSS channels to my daily paper feed. I was surprised by the amount of content that is getting posted everyday on this topic. It has certainly made my life easier.

Have you used,, or BuzzSumo? If so, what is your experience? Add a comment!


Social Media Is Not Just Fun and Games

I hope everyone had a merry and filling Thanksgiving.

Everyday, I diligently post for Starshine Kids, Masque, and Down the Road Brewery. I run into the obstacle of coming up with content to post. I like to play off hashtags, holidays, and recent events to keep the posts relevant. The obstacle I run into is coming up with organic content that might appeal to followers. It’s difficult creating content for products that don’t exactly exist yet. Being the third party consultant, I don’t know where they are in the crowdfunding campaign, production, and licensing process. Nonetheless, I persevere with the project.

I welcome you to visit the Facebook pages for these clients:

Down the Road Brewery

Starshine Kids


So what do I do? Research and stay on top of the news. A news clip from a few weeks ago looks lazy, so relevancy and timeliness will pay off greatly. In order to understand the plot of Masque better, I watched Dr. Jekyll and Mr. Hyde. From that I was able to come up with a lot of relevant content. Remember the Make-A-Wish San Francisco BatKid in November? It was a brilliant marketing campaign. For Starshine Kids, I posted, “#SFBatKid saves the day, but Starshine Kids saves the night,” with an image of a Starshine Kid doll. I’ve learned that you’ve got to strike while the iron is hot.

Here are a few of my favorite posts from Facebook (they were also posted on Twitter and Google+):


What I like about this post is that it uses a common post-Thanksgiving tradition, Black Friday, and spins the meaning. I used common and relevant hashtags so that non-DTR fans and followers might pick it up.


For Masque, I used another common hashtag, #SelfieSunday. I used the reflection of the main character to play off the plot. Reflection/mirror photos are gaining popularity on social media sites.


Not only is there interaction in this post, but also the image is the most adorable “scary monster”. You cannot help but ”Like” it.

I have found that the posts that generate the most “Likes” are the ones where I bring the people that stand behind the product, in front of it. The first supporters of any start-up will be friends and family.

Right now, I am working on generating more “Likes” and followers with each outlet. To do this, I will need to post on blogs and other social media sites and reference our pages. This will create an audience when the crowdfunding campaigns begin.

I am meeting with my client on Monday to go over a way of automizing the posting without losing the customization. Next week, I will blog about how that went. My goal is to come up with valuable content, but not spend hours every day doing it.

Welcome to Spearhead Brands

I am writing this blog about what I learn in my marketing courses and how I apply it on a weekly basis to my freelance social media manager position. I am in the beginning stages, working on the social media strategy for three start-up companies: Starshine Kids, Yardharm Entertainment, and Down the Road Brewery. The brands are all about to start a crowdfunding campaign to bring in new investors.

Night terrorsStarshine Kids is a plush doll that when its hand is squeezed lights up a night-light next to the bed.  It is used for kids who are scared of the dark, also known as “night terrors”. The doll is currently not available anywhere, but is about to launch its online sales portal.

Masque Film Yardarm Entertainment is a faith-based film company whose founder has decades of experience in the Hollywood film industry.  Their mission is to entertain and educate, but eliminate sex, drugs, foul language, and alcohol in family films. Currently Yardarm is raising funds to create a trailer for one of its pre-production films, Masque.

Boston Brewery

Down the Road Brewery is a Boston small business, which is focused on traditional craft beer. Currently, its founder and master brewer is raising funds to purchase a building to take his brewing on a larger scale.

Why did I choose this topic? Writing a blog on this topic will help me apply what I am learning in class to real businesses where social media is not established. However, it is a necessary technique to develop consumer’s interest in the brand, to increase coverage, and to encourage a purchase. Please follow my blog and comment. Suggestions are always welcome!